Confidential

Lingky Accessories

Visual Identity

During the consultation with the manager of LingKY Accessories, three words came up repeatedly in his remarks the ones he wanted his customers to feel from their very first interaction with the brand: reliability, trust, and speed. His company occupies a unique position, straddling online shopping on behalf of its customers, the delivery of those packages, and the direct sale of accessories, ready-to-wear clothing, and electronic gadgets. Building on this dual identity, the goal was to create a logo that didn’t represent just one activity, but both at the same time, without one taking precedence over the other. We explored several graphic concepts, and the one that stood out was the one that successfully brought these two worlds together in a single symbol, while remaining simple and immediately recognizable.